Client: Our Towns Habitat for Humanity (now part of Habitat for Humanity of the Charlotte Region)

Background: The #BuildLove fundraising campaign was designed to provide cohesive messaging and creative assets for all end-of-year fundraising communications. The campaign kicked off on #GivingTuesday, and leveraged the client’s social media platforms, website, email marketing, direct mail, and in-store promotions in the three Habitat ReStores operated by the affiliate.