Client: Purple Heart Homes
Background: Purple Heart Homes, a nonprofit dedicated to providing safe, accessible housing solutions for aging and service-disabled veterans, has experienced exponential growth in recent years, while at the same time working to establish a national service model by establishing regional chapters. The brand style guide offered bare bones creative guidelines and, due to the rapid growth and personnel turnover, brand creative was inconsistent and uninspired.
In my role as Director of Communications and working in close collaboration with the Chief Marketing Officer, I began leveraging Canva to build brand templates that could be leveraged at the corporate and chapter level.
