Client: Better Way Branding
Background:
This project involved ground-up brand development for a boutique branding & communications agency targeting small businesses and nonprofits. Work included naming ideation, managing logo development, and full design for website and social media brand graphics.
Betterwaybranding.com was designed to educate potential clients on services offered by the agency, generate leads/initial consultation meetings, and serve as a knowledge hub for small businesses and nonprofits on branding and communication best practices.
I developed this website from the ground up, including design, navigation, image selection, and key message development/copywriting.
As a new brand, building brand awareness was a top priority. Social media graphics were designed with this in mine, incorporating frequent use of the logo or brandmark, as well as key visuals that alluded to the idea of wayfining and navigation (compass, road, wayfinding signs, etc.).
