Copywriting

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Brand Creative

Better Way Branding

On the heels of one of the most difficult & unpredictable years of our time, this employer branding campaign leveraged a New Year’s theme tied to employee stories of growth & development to highlight corporate values and position itself as an employer of choice.

Brand Creative

Habitat Updated Brand Collateral

On the heels of one of the most difficult & unpredictable years of our time, this employer branding campaign leveraged a New Year’s theme tied to employee stories of growth & development to highlight corporate values and position itself as an employer of choice.

EGGER logo
Brand Creative

EGGER Launch

On the heels of one of the most difficult & unpredictable years of our time, this employer branding campaign leveraged a New Year’s theme tied to employee stories of growth & development to highlight corporate values and position itself as an employer of choice.

Brand Creative

#BuildLove Fundraising Campaign

The #BuildLove fundraising campaign tied together online and offline fundraising appeals, beginning with Giving Tuesday communications on social media, followed by three direct mail pieces.

Blog

From Shelter to Homeowner

These remarks were ghostwritten for a local Habitat for Humanity affiliate’s Executive Director to share during a home dedication. The moment celebrate homeowner Carmen’s journey from homelessness to building and buying her own Habitat house.

Habitat Homeowner Shameca
Blog

Rent or medicine?

Before coming to Habitat for Humanity, Shameca faced unacceptable choices due to a lack of affordable housing.

Copywriting

Dishonoring Our Dead: An Investigative Series

An investigative series explore the factors endangering historic cemeteries and what can be done to protect them.

First published in The Index Journal, Greenwood, SC in October 2001. Awarded Second Place for an Investigative Series by the S.C Press Association.

ShopTalk Fall 2012
Copywriting

Artist’s Twisting Tracks

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Copywriting

#Goodbye2020, #Hello2021

On the heels of one of the most difficult & unpredictable years of our time, this employer branding campaign leveraged a New Year’s theme tied to employee stories of growth & development to highlight corporate values and position itself as an employer of choice.

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